1. Add your business to Google Maps
by Admin
Posted on 06-07-2023 05:21 PM
Next, you’ll enter the name of your
business
. Here’s (about) what you should see…
after choosing a primary google my business category, it is possible to add up to 9 secondary categories.
Pro tip: since these categories influence what keywords a google my business listing is shown for, it’s extremely worthwhile to invest some time into setting these. This includes researching competitor categories and performing a google my business audit. These categories should accurately reflect your business and it’s services, and can be changed at any time to reflect seasonality or other changes. Note: you can change primary and secondary categories at any time within the google business profile manager dashboard.
In an effort to gain more visibility on google , many businesses create a google business listing (known officially as a business profile). If you’re one such business owner, something you might not realize is that creating a business profile does not give you management over it, and you need those management and editing capabilities if you want your business profile to work for you as an effective seo and lead generation tool. So how do you gain management over your google business profile? the answer is that, in addition to creating a free business profile, you must also separately create a free google my business account for that profile.
One of the best-untapped resources for local businesses is gmb, or google maps business listings. In today’s world, it’s not only important to have one, but it’s important to optimize and maintain it as well. This article will give you a brief overview of what you can do to get your listing in the top 10 and maybe even the top three. But, what’s so cool about being in the top three? well, see for yourself. Try doing a google search for your particular good or service and see who pops up on top of the search results. Is it you? if not, keep reading.
1. Add or claim your google my business listing (it’s free) google my business is a free and easy-to-use tool for businesses and organisations to manage their online presence across google. To add or claim your business, follow these simple steps. Ensure that you select the most relevant, specific categories available for your business. 2. Verify your google my business listing the verification of your listing is crucial for its visibility and performance. The best way to do that is by mail, where google sends a postcard to the address you provided, which contains a verification code used to verify your online listing.
The acronym, nap, stands for the name, address, and phone number (with area code) of a business. Your nap should be considered crawlable html text on your site for google to display it better according to location-based search results. Pro tip: avoid the common mistake of only including the nap within an image — images can't be crawled from search engines like html text. The most common location for the nap is in the footer or header of the site. Additionally, you should include your nap on a “ contact us ” page, too.
2. Claim your Google Maps business listing
If you provide a product or service in a specific local area, you want to make sure your business information appears front-and-centre for potential customers. That’s why a google my business listing can be one of the best ways to reach warm leads when they’re ready to convert. Take this example:
let’s say you need to buy a new pair of running shoes and don’t have time to wait for an online order to be delivered.
You jump onto google and search for ‘sneaker stores near me’ or maybe ‘sportswear stores near me’. Because google knows you’re looking for a physical store in your local area, they’ll show you a tailored selection of google maps results.
Before you get started, we need to make one thing crystal clear: do not make mistakes when entering your information. Making mistakes will cause major delays in the process and can derail your local seo marketing efforts. You should be using the exact same version of your firm name, address, and phone number everywhere online. There are several different ways addresses are formatted (street vs. St, suite vs. Ste vs. #, road vs. Rd, etc. ), and you must make sure you’re using the same version everywhere and that google recognizes the address you are using. With that dire warning out of the way, let's get to the meat of this blog: how to claim a google my business local listing.
First things first: before you get started with the following steps, it’s important that you’ve mastered the basics. That includes claiming and verifying your listing , ensuring your business information (like your phone number, address, and website) are accurate, and updating your hours of operation. Haven’t completed those steps yet? don’t worry, we’ll walk you through it here. How to set up your google business profile: now your profile is all set up, and you can move to the next steps to improve your google business listing. Want to know how all your listings are looking, including your google business profile? try our free business listings grader for instant insights!.